María Alejandra
Isaza Botero
Creative Designer at Publicis Groupe (Boomerang). Based in Medellín, Colombia. Available for international projects.
Yes, I'm 24. Yes, I have 7 years of experience.
The arc
From hand-drawn freelance work to social-first multi-format creative, in seven years.
2019–23 — Freelance. First commissions — hand-drawn illustration, small-brand graphics, editorial work for whoever would hire a 17-year-old with a steady hand.
2023 — Denim Creation (6 months, pre–El Cielo). Retail · illustration · print design. Placement prints, denim patches, allover patterns and in-store assets for a Colombian retail brand.
2024 — Corporate Designer at El Cielo Hospitality Group, the only Michelin-starred restaurant group in Colombia. Brand, space, object and investor material across Medellín, Bogotá, Miami and Washington.
2024–25 — Hospitality social across the Accor group: Pullman, Swissôtel, Mövenpick, Novotel, Mercure, Ibis and Greet. 75+ live social executions in seven months.
2025 — Sam's Club at high volume. 100+ digital banners across Onsite, Offsite, Pinterest and Onsite Glass, including MLB World Series Set 6 (24 assets).
2025–26 — NIVEA & NIVEA MEN social video and the Real Madrid Fan Quiz partnership. Vanish motion. PepsiCo BAM Awards presentation.
2026 — Mars Multi-Brand across Snickers, M&M'S, Twix, Maltesers and Extra — 60+ live social assets with multi-language localization. Neutrogena / Kenvue for TikTok Shop PDP. Marriott Bonvoy cross-platform production for European and Middle Eastern destinations.
What I bring
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Social-first craft
Statics, reels, carousels, motion — produced to each brand's safe zones, proportions and rhythm.
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Presentation design
Corporate decks that read as part of the brand universe, not as a document with the logo on top.
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Art direction at scale
Curating thousands of brand-library assets down to the handful that earn a place in the feed.
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Localization, done right
Native-level adaptation across markets. A translated post is not an adapted post.
Credentials
Design studies at Colegiatura Colombiana (Medellín).
Pre-Publicis: Corporate Designer at Elcielo Hospitality Group (Chef Juan Manuel Barrientos — only Michelin-starred chef in Colombia).
Shortlisted entry — Mario Hernández design competition (space design category).
Where to find me
Medellín · GMT−5. Available for international projects.