Only Michelin-starred chef in Colombia · Medellín · Bogotá · Miami · Washington · NY
A hospitality group with the only Michelin-starred chef in Colombia doesn't need a designer who can make a logo look pretty. It needs a designer who can hold a brand across a Washington dinner, a Colombiamoda event, an investor meeting for the New York opening and a holiday ambience in Medellín — all in the same month.
Corporate Designer at El Cielo Hospitality Group (Chef Juan Manuel Barrientos) for eight months in 2024. Hands across brand, space, object, event and investor material — a rotation through the Taller Creativo, Marketing, Creative Direction and Brand teams.
Visual material for the opening of Elcielo New York (with J Balvin among the backers). Pitch design that had to carry confidence, vision and the premium hospitality voice of the group — a visual case for international expansion.
Design for Krug × Flor at Elcielo Washington, October 2024. A single piece of design standing in for an entire experience: Krug champagne, Chef Barrientos' Michelin kitchen, $495 per seat.
Spatial design of the group's presence at Colombiamoda — table layout, service points, ambience. Also photo and video coverage with spatial criteria: framing, aesthetic coherence, how the shot reads the room.
End-of-year ambience design across the group's restaurants and hotel. Element choice, placement and coherence — the quiet craft of making a space feel like the holidays without pointing at it.
Ongoing design for printed and digital menus across the restaurants, plus photo and video editing for the group's social and communication channels.
A multidisciplinary rotation through Taller Creativo, Marketing, Creative Direction and Brand teams. Not a one-trick designer — a hospitality designer who worked across brand, space, object and investor pitch in the same month.
11 reels · tap any to open Elcielo on Instagram · scroll right →
11 stories · tap any to open Elcielo on Instagram · scroll right →
Multi-slide stories across restaurant launches + events · scroll right →
Printed + digital menus across the group · scroll right →
Print advertising for the Elcielo brand
A hospitality brand lives in details that nobody names out loud — the weight of a menu, the way a table reads from the entrance, the photo that makes someone book. The job is to tune all of them without making a single one shout.
