Printed menu design.
Nine printed menu pieces for the restaurant: typography, hierarchy, paper decisions. The menu is the first design the guest holds — it sets the room's pace.
Brand, menu, photography & object design — a restaurant of chef Juan Manuel Barrientos
A quieter sister to Elcielo. The brief was to let the room speak — plates, menus, the paper under the glass — without ever pointing at itself.
Design during my eight months at Elcielo Hospitality Group (2024): plate branding, printed menus, photography and small object work for La Sere. A restaurant designed to be read in details, not announcements.
What I did
Photography — plates & room.
Food and spatial photography for La Sere's social and communication channels. Light, framing and quiet staging that lets the plate carry the story.
Plate branding & object design.
Plate marks and small object work — portavasos, surfaces, the background of every photograph. Design that stays in the room without taking a bow.
Photography
Food & spatial photography · scroll right →
Menu design
Nine printed menu pieces · scroll right →
Plates & objects
Plate branding and object work · scroll right →
Takeaway
A hospitality brand lives in the quiet pieces — the menu that sets the pace, the plate that holds a photograph, the paper under the glass. Good room design is the one you don't notice first, and remember after.