Snickers · M&M'S · Twix · Maltesers · Extra
Mars doesn't run one brand. It runs a universe of six — each with its own voice, tone and audience across Instagram and TikTok. The challenge is holding every one of them separate while they all cost from the same creative team.
As a Creative Designer at Boomerang — Publicis Groupe's in-house creative agency in London — I produced 60+ live social assets for Snickers, M&M'S, Twix, Maltesers and Extra over ten months, plus the corporate decks that explain each campaign to the client.
Static posts, carousels, GIFs, reels and short-form video for Instagram and TikTok — produced to each brand's safe zones, proportions and rhythm. Named pieces include Hunger Meter and Stages of VAR (Snickers), M Is for Mother and Rock, Paper M&M's (M&M'S), Don't Swipe and How to Hold a Twix (Twix), the 13-variant Maltesers Profile Pic, and Your Algorithm Has Unlocked Extra Plus.
Multi-market adaptation — not translation. Pieces produced for Mars UK channels, adapted into @mms_france and other European markets, with native-level attention to idiom, typography and cultural context.
The deck is the agency's face in front of Mars. Each slide treated as another piece of the brand universe — not as a corporate document with the logo on top. Templates designed and full presentations laid out across Google Slides and PowerPoint by client-mandated workflow.
~60% of hands-on production is social-first (statics, reels, carousels and motion), complemented by substantial presentation design and high-volume digital production. Not a static designer — a hybrid one.
17 live assets · feed + reels + Snickers Football
16 live assets · 2 favorites · feed + reels + FR localization
6 live assets · feed + reels mix
4 live assets · 13-variant Profile Pic
20 live assets · biggest volume
Showing 13 selected. Full set lives on @snickers, @mmschocolate, @twix, @maltesers, @extragum and @mms_france.
Designing for a brand that already lives in the consumer's head teaches one thing: freedom comes from respecting the equity, not fighting it. The best piece disappears into the system.
