Case 04 / NIVEA · NIVEA MEN 2025–26 · Social video · × Real Madrid

NIVEA & NIVEA MEN

Social video · Supers · Partnership deck · Real Madrid Fan Quiz

A beauty brand with a football partnership isn't the obvious pairing — until you see how it works. NIVEA MEN × Real Madrid is a global sport activation, and the hero piece in this case is the social video that opens it.

As a Creative Designer at Boomerang — Publicis Groupe's in-house creative agency in London — I produced social video, static and motion assets for NIVEA and NIVEA MEN between August 2025 and January 2026, including the Real Madrid Fan Quiz social Reel and 20 slides of the NIVEA MEN × Real Madrid January partnership presentation.

What I did

Real Madrid Fan Quiz — hero credit.

Produced the NIVEA MEN × Real Madrid social Reel: initial super, lower subtitles, safe zones, typography and brand-colour treatment. Delivered the revised final version after client feedback. The Fan Quiz is the single clearest piece of partnership craft in my work this year.

NIVEA social video and supers.

Multiple NIVEA video edits with supers and subtitles. Colour-corrected to brand, placed text to safe zones, delivered both final files and working files. Formats cover Instagram and TikTok vertical video.

Partnership deck — 20 slides.

Designed and unified 20 slides of the NIVEA MEN × Real Madrid January PPM presentation. Visual identity bridging the two brands — NIVEA MEN meets football meets Real Madrid — across a 60-slide document split between designers.

Live publications

Toolkit

Partnership · motion · deck
Deliverables
  • NIVEA MEN × Real Madrid partnership deck · 20 slides
  • Social video for Instagram · brand-partnership activation
  • Supers + CES edits for social
  • Real Madrid fan quiz · interactive

Takeaway

Branded partnerships live or die on the join between two voices. The best piece makes the handshake look like it was always there.