Deck design · layout exploration · social-native concept · mockup composition
When a concept has to be sold in the room, the deck is the deliverable. Every page carries the idea on its own.
As a Creative Designer at Boomerang — Publicis Groupe's in-house creative agency — I worked a Starbucks concept pitch in August 2026, co-designed as part of a two-person creative pod. The output was a full pitch deck and a set of social-native mockups built to visualize the campaign across every brand surface — from a phone screen to a mug, a candle, a sticker and a desk.
Front half of the deck plus a second concept pass — covers, section dividers, typography system, and the layout language that holds the whole story together. The deck had to work as a reading document and as a presenting one, so every page carries hierarchy you can skim in two seconds or sit with for two minutes.
Translating a thought into something a client can picture before it exists — Instagram covers, phone mockups, product-in-context shots. The mockups aren't decoration; they're the argument. "Here is what this looks like at the point of contact" lands harder than any adjective.
Building clean, repeatable product-mockup compositions — a Starbucks cup held with a phone, mugs stacked for a lifestyle shot, candles, stickers on surfaces, a desk scene for the hero. Each one tunes the brand voice without diluting it: it stays Starbucks even when it's sitting in someone else's hand.
The idea at the point of contact · scroll right →
A pitch deck is a product too. Layout, hierarchy, mockup craft — the deck is where the idea lives first, and often where it's judged. If the client can't see it, they can't buy it.